Brand History
Neul20s Brand History
"Awaken Your Unique Beauty"
Neul20s began as a brand rooted in the struggles and concerns of one’s twenties.
It emerged from the despair of a young person who suffered 40% burns over their body and found hope and resolution through courage and self-discovery.
Rather than offering solutions for merely "perfect skin," Neul20s aims to provide remedies for "your own skin," reflecting individuality and authenticity.
Brand Mission
"Awaken Your Unique Beauty"
- Discovering one’s own value
- Restoring genuine confidence
- Defining new standards of beauty
Brand Vision
"A Global Beauty Brand Beyond Stereotypes"
- Challenging the uniform standards of beauty
- Leading a culture that respects diversity in beauty
- Transforming lives through regained self-esteem
Brand Identity
Core Values
- Confidence: Born from the resilience to overcome life’s scars
- Authenticity: Built through a journey of trials, errors, and success
- Innovation: Embarking on new challenges free of harmful ingredients
- Inclusivity: Understanding every skin type and concern
Brand Slogan
"Always be you & be bold"
Your uniqueness is your beauty.
Brand Promise
- Healthy skincare using safe ingredients
- A companion on your journey to finding your unique beauty
- Creating a new culture in beauty
Neul20s originated from small miracles formed by 20 years of wounds and worries.
Now, we aim to share that miracle with you.
Step outside the confined standards of beauty, discover the uniqueness that is you, and boldly express yourself. Neul20s will walk with you on that journey.
Always and forever—cheering for your beauty.